In Lithuania, Parker is used to describe any pen in a product category. Photo courtesy of snowmenradio/Wikimedia Commons
Adhesive tape is called Sellotape in the UK, Scotch tape in the US, Durex in Brazil. Photo courtesy of Chenspec/Wikimedia Commons
Gillette brand name is used to refer to any razor in Latvia, Czech Republic, Poland. Photo courtesy of seafom suds/Flickr
Hoover brand name is often used as a generic term for a vacuum cleaner in the UK. Photo courtesy of Allen Michael/Flickr
Vileda is used to describe kitchen wipes of any brand in Hungary, Fairy is a common name for washing-up liquid in Spain, while Maggi is frequently referred to as a bouillon cube in Nigeria. Some consumers’ brands not only became household names but also are used as synonymous with products.