Pampers became synonymous with diapers in Lithuania, France and some other countries. Photo of Jurgita Simeleviciene
Fairy is frequently used to refer to washing-up liquids in Spain and other countries. Photo courtesy of Kristian Ovaska/Wikimedia Commons
Stihl is commonly referred to as a chainsaw of any brand in Hungary. Photo courtesy of Mathias Isenber/Flickr
For many consumers across the globe Jacuzzi is a common term for a hot tub. Photo courtesy of larsen9236/Pixabay
Kleenex is used to refer to a tissue in the UK. Photo courtesy of Clyde Darra/Flickr
In Lithuania, Parker is used to describe any pen in a product category. Photo courtesy of snowmenradio/Wikimedia Commons
Adhesive tape is called Sellotape in the UK, Scotch tape in the US, Durex in Brazil. Photo courtesy of Chenspec/Wikimedia Commons
Gillette brand name is used to refer to any razor in Latvia, Czech Republic, Poland. Photo courtesy of seafom suds/Flickr
Hoover brand name is often used as a generic term for a vacuum cleaner in the UK. Photo courtesy of Allen Michael/Flickr
Vileda is used to describe kitchen wipes of any brand in Hungary, Fairy is a common name for washing-up liquid in Spain, while Maggi is frequently referred to as a bouillon cube in Nigeria. Some consumers’ brands not only became household names but also are used as synonymous with products.
